ISA will process the claim just the same because ISA offers the only recognized, national and international, voluntary certification program in the arboriculture profession. As such, the use of the ‘Certified Arborist’ designation creates a significant likelihood of confusion. It is likely that consumers and the general public may be confused by your use of these designations, or mistakenly believe that use of the terms indicate: an endorsement, sponsorship, approval, or accreditation by ISA or the ISA Certification Program; or, that the business is in some manner associated or connected with ISA or the ISA Certification Program. Accordingly, the use of these designations creates, and results in, an impermissible likelihood of confusion among consumers and the public, and thereby produces a certification trademark infringement.