The ISA Canopy Partners program is a collaborative initiative that brings together industry leaders to support ISA’s mission to promote the professional practice of arboriculture, inform the public about tree benefits, and provide a global network of arborists, urban foresters and people who care for trees.
In addition to supporting ISA, our Gold Canopy Partners continue to promote the professional practice of arboriculture within their own organizations by emphasizing the importance of credentialing, encouraging a culture of safety within their organization and focusing on their employees’ career development.
ISA recently spoke with sales manager Ryan Pangman of Tree Care, Rental and Landscape at Vermeer, an ISA Gold Canopy Partner, to discuss the ways they further professionalism within their company.
What are some ways your organization promotes the profession of arboriculture within your organization, the public and within the industry as a whole?
Vermeer & Vermeer dealers actively promote arboriculture through education, training and partnerships. We provide resources and hands-on learning opportunities for employees, sponsor industry events and collaborate with professional associations to raise awareness about the importance of tree care. Our outreach efforts also include public education campaigns that highlight the role arborists play in environmental stewardship and community safety.
Can you share a success story about how your company has promoted the profession?
One example is our partnership with leading arborist organizations to develop training programs that combine best practices with Vermeer equipment. These programs have helped thousands of professionals improve job site safety and efficiency. By investing in these initiatives, Vermeer has strengthened the arboriculture profession and supported the growth of skilled, credentialed arborists worldwide.
How do you see the future of the arboriculture profession over the next 100 years?
The future of arboriculture may be shaped by sustainability & technology. We anticipate increased use of smart equipment, data-driven decision-making and eco-friendly practices to preserve green spaces. Arborists will play a critical role in climate resilience, biodiversity and public safety—making the profession more essential than ever.
Does your organization promote credentialing, and if so, are there benefits to being credentialed?
Yes, Vermeer strongly supports credentialing through partnerships with industry certification programs. Credentialed professionals demonstrate a commitment to safety, quality and continuous learning, which benefits both the arborist and the customer. We encourage and assist employees and customers in pursuing certifications to elevate standards across the industry.
Is there a connection between your company culture and industry safety?
Absolutely. Safety is embedded in Vermeer’s culture and product design. We prioritize operator protection through innovative engineering, training resources and a proactive safety mindset. This commitment extends beyond our organization to influence industry standards and practices, ensuring arborists and the public remain safe.
What are some of the ways in which your organization approaches employee career development?
Vermeer invests in career development through structured training programs via our Vermeer University (internally), mentorship opportunities and continuous education via credited classes. Team members have access to technical certifications, leadership development tracks and cross-functional learning experiences. Our goal is to empower team members to grow professionally while contributing to innovation and safety in the arboriculture industry and other markets that we serve.