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ISA Strategic Goals

The ISA Board of Directors has recently defined a new strategic plan for the organization. The new strategic plan is based on a set of end statements, which are 10-year goals that will drive the organization over the long-term and help to create unity in our projects, processes and priorities.

To support this effort, ISA Committees will develop objectives that will help ISA work toward achieving the end statements over the next five to ten years.

Understanding Our Strategic Goals

There are seven end statements listed below, which are the major areas that ISA will focus on over the next ten years. If you have questions or would like to know more about any of these end statements and objectives, please contact any of the champions that are listed under each end statement. The champions are members of the Board of Directors who have particular interest in and passion for a particular area. The Board of Directors welcome the opportunity to talk about this strategic plan.


ISA is focused on research and the dissemination of results to contribute to a world with healthier trees, sustainable communities, and a green economy.

Public Awareness

ISA is recognized by the public as the worldwide network for science-based information on the benefits and care of trees.

Public Awareness

The public recognizes the value of trees, the need for proper tree care, and the benefits of trees to the environment.


ISA is a proactive, dynamic, and inclusive organization that provides for the needs of its diverse membership, resulting in engaged members that value the mission.

Professional Development

ISA is a cohesive, inclusive network of practitioners, scientists, and students that is recognized as the global source for arboricultural information and knowledge.

Promoting the Profession

Arborists are recognized as qualified, competent, and safe tree care professionals who are sought out the by the public, government organizations, and other professions.


Professional tree care practitioners have the required knowledge, training, and expertise to perform proper tree care safely.

Download the ISA Strategic Plan

You may download a printable version of the ISA strategic plan to share with your chapter and other ISA members.

©International Society of Arboriculture 2009-2018
PO Box 3129 • Champaign, IL 61826, USA • +1.217.355.9411

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